Jacqueline Taylor: Small Business Hero
and Green Certified
What started as a search for American-made clothes for her daughter turned into a business and a journey toward becoming an Energy Hero. Jacqueline runs her business from her home in Livermore, California.
Tell us about how you got into the American-made clothing business.
I just had a daughter and I decided that I wanted to buy her only American-made clothing because I wanted to support the economy in that way. I couldn’t find it anywhere, even online. It was so hard to find that I kept joking that I was going to open my own store. I was a wildlife biologist at the time and had just applied for my dream job—I didn’t get it. I realized I wasn’t going where I wanted to go and wanted to try something new, so I opened the store.
Where do the clothes come from?
We carry a lot of different lines, but most of them are made in Los Angeles: that’s where most of the designers are. Clothes made in other countries with big textile industries, say Bangladesh, have very few environmental regulations and working conditions might be poor. Clothes made in the USA are more expensive, but it’s important to support fair wages and minimize environmental impact.
“Get green certified, which goes such a long way. It’s free marketing, and you get a lot more business by putting that certification in your window or on your website.”
What are some ways American Adorn is being more energy efficient?
We’re a certified California Green Business. That means we have low-flow toilets and faucets. We recycle as much as we can. All of our lighting has been switched to very efficient LED bulbs. We have solar on the roof. The shopping bags in the store are made from recycled materials even though they cost a little more. I don’t sell any animal products because of the impact that raising livestock has, and I’m trying to sell more organic clothing too.
Why is it important to be more sustainable?
It’s the right thing to do. I had a notion in my head that I was totally green before we got our Green Business certification, but there was stuff I had no idea about. For example, I always bought natural cleaning products but I learned that one product I had, even though it was organic, didn’t pass the green certification test. I thought, cool—there’s always something new you can learn, something more you can do.
What would you say to anyone looking to start a business?
Get green certified, which goes such a long way. It’s free marketing, and you get a lot more business by putting that certification in your window or on your website. It shows you care, and it really isn’t that hard. Plus, you’re doing the right thing for our planet. How can you go wrong?